- The great part about newspaper and magazine advertising is that readers are actively looking to search for deals and coupons.
- Placing your ad in a newspaper provides you the advantage of knowing that your audience is much more likely to notice it because they habitually read that paper or magazine.
- They may take the time to read your ad and possibly act on a sale or offer.
- Newspaper advertising allows you to place your content wherever you want. You can send out geographically-targeted prints, which allow your ad to be seen by people who have a higher likelihood of wanting your product or service.
- Working with a newspaper also allows you to have a better chance of speaking with someone who can distribute the print real estate better, rather than leaving it up to an algorithm (as is used for online advertising).
- You can make your specific needs for ad positioning known when you work with a print marketing agency.